Rhetorical analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 words

Rhetorical analysis on Vintage Ads - Article Example The color choice is perhaps aimed at accentuating the brand and product. The colors are also bright and perhaps an indicator of the cleanliness that is made possible by the detergent. The brightness of the color serves not only the purpose of implying cleanliness but also drawing attention to the advertisement. The image of the child and father is centered in the picture, and therefore, serves as the major advertisement theme. The theme portrayed in the advertisement is sensitivity offered by the detergent, which cares for the skin of the old and young alike due to its gentleness. This is reinforced by a text message at the bottom-left corner of the picture, which reads: â€Å"The name says it all, it’s gentle next to skin even the British Allergy Foundation has endorsed it.† The objective of this advertisement is to elicit a paternal and maternal sense of care. The targeted clientele consists of middle-aged consumers, specifically those with a family. The aim is to influence detergent purchase choice in families. All families use detergents, therefore, this advertisement is not meant to sell a need to the targeted market, but rather an identity associated to a detergent that is more than just ordinary detergents. Common detergent advertisements would be focused on showing how a certain detergent is able to eliminate dirt effectively, but this one presents more than just dirt elimination-sensitivity to human skin and fabrics cleaned as well as the cleaners’ skin. The picture’s focus shows how a product identifies with the lifestyles of consumers-the sensitive and caring lifestyle of most parents. This shows that advertisements are niche creating tools that help in market segmentation and in presenting and fulfilling identities and needs.

Grapes of Wrath Journal Essay Example for Free

Grapes of Wrath Journal Essay Connection (Family) As the Joads ride on their journey to California, they travel as a whole, one unit, one family. And on one night they camp off the side of the road, and run into the Wilsons, creating and merging into one large family, with one goal in mind, reaching California. But as the days of traveling continue, the family struggles to stay intact due to obstacles such as the staggering heat, lack of money, automobile breaking down, doubts brought upon by people who have been in California, and even death. But Steinbeck defines family as a unit with members who think of other members before themselves, and Ma expresses this idea clearly with Granmas death. The Joads have a connection where each member truly has someone to have their back when in need. Tom shares this with Casy and Al, Ma and Granma, Pa with Granpa and Uncle John, Ruthie and Winfield, Rose of Sharon and Connie, but then theres Noah who doesnt feel the same love which is one of the reasons that persuades him to depart from the family. They also have a structure in which Tom, Pa, Al, usually make family decisions and the eventually the final verdict is given to Ma. Overall, family is suppose to take care of each other when in time of need and work as one rather than individuals. Adaptation (Positives and Negatives) With the family traveling together, its evident that migration is a change that is supported and has to be overcome. And although the outcome of migration is suppose to be glorious, the journey to achieved the so call promise land gives the family a brutal beating of struggle, hunger, and even death. Granpa and Granma died due to lack of health and high heat, but then again the conditions were somewhat the same in Sallisaw. Then there was also the death of the Joads dog. With migration, the Joads needed leaders and this is where characters such as Tom and Ma come into play as the heads of the family. Tom in a way leads the men, especially Al, and Ma leads Granma, Rose of Sharon, and the kids. To conclude, adaptation or migration changed characters into leaders to lead the family to California but at great costs and struggle. Compassion Compassion is taking pity or seeing those in need and taking action in anyway possible to help them overcome their problems and obstacles. In Chapter 12, a general chapter, a story of a family of 12 who were forced off their land and had to carry their belongings in a trailer, waited on the side of the 66. They were eventually hauled by a man who took them to California and fed them. This act by the random stranger is compassionate because he sees the family in need of help and no way to get to California and offers to take them and even feeds them. Its one thing to feed 4 or 5 people but 12, it must come from the heart. With the Joads, they do the same with the Wilsons but the Joads are less compassionate because they use them for their car to ease the weight from their own car. Then theres also the part where a man enters a diner and begs for some cheap bread and the worker is pressured by the cook to be compassionate and give the man bread at a discount. Another example of being compassionate is when Tom comes back from his venture for a con rod with Al and Casy and meets up with the family at a campsite but are forced to leave. When Tom leaves, he walks by a women cooking and comments on how hed like some. The woman smiles and says when the foods ready, he can have some. Throughout the journey of the Joads we see that food is scarce yet this woman offers to share. And the final example is when the Joads decide to cross the desert leading to California and at the same time leaving the Wilsons behind. Pa leaves behind cooked food and money for them, knowing how hard their desert journey will be. We see a sweeter side of Pa rather than the serious and quiet Pa that is usually portrayed. Overall, compassion is still around even with such devastation surrounding folks due to the dust bowl and overproduction causing foreclosures, the AAA telling farmers what they cant farm. Many have lost their homes, land and past life, but some still ha ve their heart. Symbols (Biblical Allusions) One thing that made be think of any biblical symbols or allusions that Steinbeck could have used was when the Joads formally entered California just after running over a snake. The snake part gave it away due to it usually referring or having to do with the devil along with the desert part. When the Joads spent a night traveling over the feared desert, it made me  think what they went through so far. They lost Granma, Granpa, their dog, and separated from Noah. They were traveling by force through the desert on a low budget, with little food, heat anxiety, and were crowded in their old jalopy truck. With the desert, what comes to mind is the desert that Jesus traveled through for forty days and forty nights, and as he traveled he was tempted numerous times by the devil. And one thing to keep in mind is that God forced Jesus to walk and pray in the desert. As Jesus was forced to travel in the desert so were the Joads by the officer. I see the temptations as the conditions that the J oads were traveling with, lack of food, heat, little money etc. Just like the temptations from the devil, and the conditions of the Joads, they were suppose stop them from continuing on with their journey and to give up. But instead just like Jesus did, the Joads overcame the desert and won against the devil and that’s where the running over the snake comes in. Antagonists (People along the 66) Throughout the section, businessmen, state officials, land, and migrates who have been in California add on to the already challenging journey to California with their sound business, anti-farming seizes, mountains, discrimination, and doubts. In chapter 12, a tire store raise their prices because they know its an essential for family to keep going, and in this case, the salesman lies to the customer about the condition of a tire just to get an extra buck. Throughout the journey, the fear of high slopes and the desert scare the Joads and Wilson of stopping them from reaching the promise land. And along with the fear of nature not playing on their side, the Joads hear all the same stories of California not being what people thought it would be like. One man tells them that jobs are in a sense free labor or slave like work because so many are migrating to California giving an abundance of workers to employers, giving the the chance to give them whatever wages and they want. Thereâ€⠄¢s also stories about not being able to farm or touch any fruit on trees, stories that it’s not worth going. The Joads meet a couple of families who were heading back home east, away from California. With these stories and testimonies, it’s hard for the Joads to have confidence and faith in their journey and destination. Characterization (Tom) In chapter 13, when Tom pulls alongside the road where a family is camping,, the Wilsons, he politely asks if they have permission to camp along with them, even though the strip of land wasnt under their ownership. With this action we see how kind hearted and friendly Tom is even though he killed a man. Another example depicting his traits is in chapter 16 when he proposes a plan that will split him and Casy from the rest, in order to fix their truck and have the others move along. His proposal and plan show his leadership skills. Another example is when he attacks the one eyed man for giving up on life due to losing his eye. Tom expresses his opinion that whatever defects or disadvantages a person has that they should make the best of it. Overall we see Tom as a generous, kind hearted, leader, that believes everyone has the opportunity to make something out of themselves. Quote a Passage (Unity) â€Å"When this family meets another family on the highway, they share their stories of loss For here I lost my land is changed We lost our land.† (193). This quote is significant because it expresses the idea of unity that pushes the migrates to move as ahead as one. They share a common tragedy, the heartbreak of losing their land, home, or farm. A large part of the country is the same position, a dilemma, and the only solution is to head out west. And to do so, Steinbeck helps portray the families migrating as one by using â€Å"we† and â€Å"our† and if they want to achieve their prosperity, they must not only have the same issues but work together to solve those issues. In a way, the havok laid upon by the dust bowl, foreclosures, and overproduction can’t be solve by one individual but by the aid, work, and cooperation of many.

Occupational Health and Safety Management Systems (OHSMS)

Occupational Health and Safety Management Systems (OHSMS) An Occupational Health and Safety Management System (OHSMS) may be defined as a series of processes which provide a framework, for managing occupational health and safety (OHS) responsibilities so that they become more efficient and more integrated into overall business operations, around which good performance can be established and maintained and which will support the development of a safety culture. (International Labour Organisation (ILO)-British Standards Institution (BSI) Joint-Definition) The main aim of the OHSM is to design measures to control and eliminate the likelihood of hazards in the workplace and promote a safe work environment. 1. Management commitment An effective management addresses all work-related hazards and employees welfare facilities and not only those stipulated by laws. There is a need for management to make the health and safety of workers a priority. It is essential that there be strong management commitment and strong worker participation in the effort to create and maintain a safe and healthy workplace. In each workplace, the lines of responsibility from top to bottom need to be clear, and workers should know who is responsible for different health and safety issues. Management is responsible that the organisation has the appropriate policies, programmes in place to ensure a healthy and safe workplace. Management commitment and employee involvement Charles reese (accident) Management commitment and employee are complementary. Management commitment provides the motivating force and the resources for organizing and controlling activities within an organization. Employee involvement provides the means through which workers develop and/or express their own commitment to safety and health protection, for themselves and for their fellow workers. Safety and health goals and objectives are also included to assist you in establishing workplace goals and objectives that demonstrate your companys commitment to safety. 2. Health and Safety policy It is the responsibility of management to cater for the health and safety of its workforce. Clearly developed and concise policies set the direction for the organisation by communicating managements goals and objectives. A good health and safety policy need to be: 1. Specific to the organisation and appropriate to its size and nature of works; 2. Clearly written so as to educate workers, clients, suppliers and general public about the health and safety policy of the organisation; 3. Specific about the responsibility and accountability of managers and supervisors at all levels; 4. Effectively communicated to all employees; and 5. Reviewed on a regular basis to ensure continuing sustainability. The best health and safety policies align health and safety with human resources management as employees are the key resource of an organization.(HSE Successful Health and Safety Management HS(G) HMSO 1997) The OSH policy should include, as a minimum, the following key principles and objectives to which the organization is committed: 1. protecting the safety and health of all members of the organization by preventing work-related injuries, ill health, diseases and incidents; 2. complying with relevant OSH national laws and regulations, voluntary programmes, collective agreements on OSH and other requirements to which the organization subscribes; 3. ensuring that workers and their representatives are consulted and encouraged to participate actively in all elements of the OSH management system; and 4. continually improving the performance of the OSH management system. (ILO Guidelines on the Occupational Health and Safety Management System 2001) Health promotion in the workplace This complements occupational health and safety measures to improve the well being of workers at the workplace. Workplace wellbeing According to ILO, it relates to all aspects of working life, from the quality and safety of the physical environment, to how workers feel about their work, their working environment, the climate at work and work organisation. Workers well being is directly related to the productivity of the organisation. The higher the workers well being, the higher will be the productivity of the organistion. Safety tasks and responsibilities Health and Safety audit and Performance review Health and Safety audit and performance review are the final steps in the health and safety management. Health and Safety culture In order to develop good health and safety practices, a good health and safety culture is needed at work. Employers need to incorporate health and safety practices in their day to day running of the business. Successful occupational health and safety practices necessitates the collaboration and participation of both employers/owners or management and employees in health and safety programmes, and it involves the consideration of issues relating to occupational medicine, industrial hygiene, toxicology, education, engineering safety, ergonomics, psychology, etc. Both workers and employers have a legal responsibility to look after health and safety at work together. Workers who contribute to health and safety at work, are safer and healthier than those who do not. Building and maintain a health and safety culture involve the use of all available means to increase awareness, knowledge and understanding of the concepts of hazards and risks and how they may be prevented or controlled. The safety culture of an organization is the product of individual and group values, attitudes, perceptions, competencies and patterns of behaviour that determine the commitment to, and the style and proficiency of, an organisations health and safety management. Successful Health and Safety Management by HSE (2nd edition), pg 22 Training for health and safety Training means educating people on what should be done and not, how it should be done and when it should be done. Based on a survey carried out by ILO, workers often experience work-related health problems but do not realize that the problems are related to their work, particularly when an occupational disease, for example, is in the early stages. Hence, there is a need to train workers on safe way to do the job, hazards associated with the work and how to eliminate or control them. It is also important to train workers how to react in case of emergencies, like a fire outbreak. Training on first aid is also important. Training can be conducted at different levels: During induction course for new employees where they can be educated on how to work safely and also about the hazards and risks associated with the jobs, how to eliminate or control them. Training can be organized for management and Supervisors so that they know what are the hazards present in the workplace and this enable them to develop policies to combat these hazards Regular training to existing employees, to update them on new equipment and technologies being used. Health surveillance Health surveillance at work is very important. It is performed to look for early signs of ill health caused by substances and other hazards at work. It includes keeping health records for individuals and may include medical examinations and testing of blood or urine samples, so that corrective action can be taken. Health and Safety Committee Health and safety programs For all of the reasons given above, it is crucial that employers, workers and unions are committed to health and safety and that: workplace hazards are controlled at the source whenever possible; records of any exposure are maintained for many years; both workers and employers are informed about health and safety risks in the workplace; there is an active and effective health and safety committee that includes both workers and management; worker health and safety efforts are ongoing. Charles D. Reese (2001) Accident/Incident Prevention Techniques In order to effectively manage safety and health, a company must pay attention to some critical factors: policy of management regarding health and safety of workers health and safety goals of the company who is responsible for occupational safety and health how are supervisors and employees held accountable for job safety and health? what are the consequences of not following the safety rules are there set procedures for addressing safety and health at the workplace? A written safety and health program is of primary importance in addressing these items.

The Search for Large Extra Dimensions using Dijet Production from pp Collisions at 1.8 TeV :: Physics Papers

The Search for Large Extra Dimensions using Dijet Production from pp Collisions at 1.8 TeV Abstract The search for extra dimensions has been a topic of great interest and has been investigated with a variety of methods and techniques of analysis.[1,2,3,4] The existence of Large Extra Dimensions (LED) can be determined given that (at ~ Mew or greater) gravity and its mediator, the graviton (spin 2), can access these extra dimensional manifolds. Atwood has developed a model using hadron colliders and the cross-sections for a 2 T 2 hadronic dijet process.[2] We propose to use this model and to make a best fit as well as to establish bounds using Ms, the Planck energy scale for when quantum gravity causes a noticeable change from the SM, and n, the number of compacted extra dimensions. Introduction Popular string theories predict a 10 + 1 dimension space-time with the extra dimensions creating compacted manifolds. However, the size of these manifolds would be on the order of 10-35 m, and the energy needed for experimental test is significantly far out of the range of even very imaginative future colliders. The model proposed by Arkani-Hamed, Dimopoulos, and Dvali (ADD) introduces the possibility for extra dimensions (ED) to exist in order to solve the hierarchy problem of the physics at two very different energy scales. The first scale is the current experimental scale where physics is dictated by the SM (~Mew, the electro-weak scale), and the other scale is at the Planck scale (MPl).[1] In addition, ED may also help explain losses in transverse momenta and monojet events.[1,2,3,4]. The strength of gravity is about 1037 times weaker than the weak nuclear force. At some point on the energy scale, as most physics and especially Grand Unified Theories seem to indicate, all of the forces must be â€Å"unified.† This will certainly happen around the Planck energy scale (MPl  » 1017 GeV). Although the three strongest forces appear to be coming closer in relative strength with increasing energy, an extrapolation of the coupling constants for these forces using the SM will not cross at the same point.[5] However, supersymmetry and other related theories such as Technicolor, which have be cleverly devised in part to solve this (7s) problem, seem to predict that they will cross together with additional physics beyond the SM.[1,5] On the other hand, if unification is to occur, at some point gravity must make a tremendous climb in strength to be unified with the other forces.

Philosophy of Leadership

The purpose of this research is to examine the Philosophy of Leadership. I will be discussing different terms that relate to philosophy of leadership, theories and definitions. I will be discussing transactional leadership how it relates to philosophy, situational leadership, and generative leadership. Leboeuf (1999) he defined philosophy as the rational investigation of the truth and principals of being knowledge or conduct(p. 28). Philosophy assumes that leadership rest in individuals who must be capable of inspiring and influencing others to solve problems and achieve goals (Sandmann, 1995). According to Peter (1966) philosophy should involve a particular mode of thinking directed to the disciplined demarcation of concepts, the patient explication of the grounds of knowledge and of the presuppositions of different forms of discourse (p. 15) The educational institution leader is first and formost a teacher. Their primary duties are to teach those that they lead and through them the students of the institution. Someone must make the decisions and take the responsibility to enforce them. There is no point in being a leader, however if no one is willing to follow and to be effective authority figures we must have the cooperation of those we lead. It is important for the leader to understand internalize and consider the perception of the host countrys leaders an the influence these leaders have in the smooth operation of the institution in conjunction with the local community . It is the responsibility of the leader to understand the complexities of the host community and to communicate to each of its member the attempt to actually participate in resolving issues. Leadership is personal unless you know who you are, what you are prepared to do and why then you cant hope to achieve anything very grand. Leaders are judge by how they stand up for their adopted principles and values, but most importantly by how they live a life according to these principles and values (Pelonis & Stefanos, 2010). According to Sergiovanni (1992) Our goal should be to develop a leadership practice based on professional moral authority (p. 29) . The uniqueness of the individual leader must be considerd and one should take cre to adopt strategies and behaviours that fit with the core personality (Pelonis & Stefanos, 2010). Generative leaders recognizes that there are multiple ways of knowing and surround themselves with other thought leaders, including those with whom they disagree. They use holistice, systems perspective in their thinking and move beyond perceived limitations of time,space,traditional thought and their own views of the world . Generative leaders are similar to transformative leaders in working with others to effect change, a generative leader however is one whose definition of success includes finding new options and solutions (Disch, 2009). Transformational leadership occurs when leaders broaden and elevate the interests of their employees, when they generate awareness and acceptance of the purpose and mission of the look beyond their own self-interest for the good group. Transformational leaders achieve these results in one or more ways. They may be charismatic to their followers and thus inspire them; they may meet the emotional needs of each employee and they may intellectually stimulate employees (Bass 1990). Transfomational leadership communicates a vision that inspires and motivates people to achieve something extraordinary. Transformational leaders also have the ability to align people and systems so there is an integrity through-out the organization towords vision (Hughes & Curphy,1994). According to Cacioppe (1997) Transformational leaders have a vision and an ability to inspire followers to incoperate higer values. It pulls them towards achieving an important challenge (p. 336) Context of Problem Academic leadership is necessary now more than ever. Leadership for today’s world requires enlarging one’s capacity to see the whole board. Leadership is define by the authors as the continuous act of influencing others to accomplish a common objective. Academic leadership is further define as the continuous act of influencing all constituents of an academic institution to accomplish its mission and to provide the best possible educational experience for students. Leadership is personal unless you know who you are ,what you are prepared to do and why, then you can’t hope to achieve anything very grand (Pelonis & Stefanos, 2010). Knowledge is define as the state or fact of knowing and it usually refers to knowledge gained by schooling and study. With that being said, it is very important to be knowledgeable about whatever your career of choice is. As an educator ,which I know that it is important to find different ways that one can become knowledgeable about what they do in the work place because most importantly teaching and interacting with others on a daily basis. Take this situation for an example, it is your first year as a teacher and the first semester is finally over. You are not an experienced teacher but you know the overall morale at your school is low, student achievement is down, and discipline issues are overwhelming. This is definitely not the atmosphere that they talked about in your teaching classes in college. You want to go to the administration but in your past meetings, you have not felt comfortable expressing your concerns. The principal talks to the teachers in a very disrespectful manner, does not address teacher issues and concerns, and never gives any positive feedback at faculty meetings. On top of that administration has visited your room several times and has never given you any feedback about what was seen or how you could improve your teaching. You feel unsupported, overwhelmed, and headed toward a rocky second semester. You need someone to talk to and you begin to think about a upport group that can give you some knowledge about your profession. You more than likely want a teacher that has been around for a while that knows all the ropes about education. Support groups are a great way to grow professionally and create knowledge. As a teacher, you fulfill a number of roles for your students both intellectually and socially. In addition to learning about different teaching tech niques, support groups can help you deal with the responsibilities and pressures that come with the profession. I believe that every new educator needs a teachers' support group at their school. Taking the sole responsibility for starting a well-planned support group can be time-consuming but also be very rewarding for a teacher who is seeking to create knowledge in the workplace. It may also be helpful to invite colleagues to meet for a general discussion at least once a week so any questions or concerns can be addressed. As the group evolves, the details concerning agenda and procedures will iron out as you customize the group to fit whatever the knowledge one is seeking within the workplace. As we all know everyone does not know it is very important for an educator to be knowledgeable about what they do. Educator holds some very important lives in our hand and they need knowledge. For instance, if educators fail to make the goals attainable, students will never internalize or truly comprehend the skills and make them work in their own brains. Experts say they should steer clear of teaching children as if they were unfilled vessels for information (Barth, 2001). As an alternative, educator should allow them to construct knowledge in a process-oriented way. Instead of worksheets we should incorporate publishing and technology effectively. Then, your classroom will replicate the technological powerhouse society in which students live. Finally, always think about standardized test scores instead of unofficial evaluation statistics and urge parents to do the same. Teachers and teams of teachers must make certified, knowledgeable verdicts based on their individual students’ requirements and skill levels, in relation to curricular necessities and framework. To do this, teachers must be directed and sustained in an uninterrupted learning progression about successful ways to make students learn. Which brings me to my point, an educator must have knowledge and if they do not have knowledge then there are ways to create knowledge in the workplace as I mentioned before. Goodlad (2004) believe that school teaching and leadership are moral endeavors and that preservice teacher education programs seldom address the needs for moral leadership in democratic school (p. 27). According to Pelonis and Gialamas (2010) Successful leadership in the international academic arena calls for leaders to have the following qualities to be continuous learners, risk takers ,visionaries , performing well under stress and able to promote and accommodate change. The ability to cope with and promote change will in fact determine to a large degree the effectiveness of the leader during transitional times ( p. 73). Successful leaders are sensitive to the situation and their followers, are flrxible,and able to adopt to the use situation to ensure that the vision is achieved. A challenging, worthwhile vision is also characteristic of a good leader. The leaders helps the follower transcend their own self-interest and participate in a vision for greater good (Cacioppe,1997). According to Leboeuf (1999) the first element to consider in developing a philosophy of leadership is vision (p. 29). Nanus (1992) contends that vision must be idealistic a mental model of future state of the organization. He also stated that vision must also possess the properties of appropriateness, standards of excellence, purpose and direction (Nanus, 1992). Philosophy examins how meaning is determined and knowledge is established through language usage (Peter, 1966). Leadership philosophy reflects his principals , values,personal , professional goals and talents. It is essential to identify strategies and be st practice for implementing the adopted philosophy. If one adopts the model of leadership in partnership with flexibility, then strategy would require the leader and the leadership team to meet and clearly precisely define the authority and accountability of each (Pelonis & Stefanos, 2010). The idea of shared leadership is variously termed dispersed, roving, distributive,collective,or group-centered leadership, and organizations are referred to as leaderful. All of us have leadership qualities that can be pooled and drawn upon as needed. (Nirenburg, 1993) Generativity is the ability to produce or originate , and generative leaders are individuals who create new options or new approachers to old problems and work with and through others to effect needed change, Generative leaders are intellectually curious and never satisfied with the status quo; they are resilient and optimistic, seeing opportunties where others see insoluble problems (Disch, 2009). According to Disch (2009) Generative leaders model creativity and innovations,work with others to enhance their capabilities and create environ,environments in which people can do their best work (p. 173). Transformational leaders are individually considerate, that is, they pay close attention to differences among their employees; they act as mentors to those who need help to grow and develop. Intellectual stimulation leader are willing and able to show their employees new ways of looking at old problems to be solved, and to emphasize rational solutions. (Bass, 1990) Situational leadership is one of several transaction al approaches to leadership. Other transactional theories like path goal theory and leader-participation theory describes the major task of the leaders to guide motivate task of he leader to guide and motivate their followers in the direction of established goals and to reward their efforts in ways that are fair and valued by followers Situational leadership uses the two dimensions of supportive and directive to describe four leadership styles that are most appriopate depending on the situation and the developmental level of the person or group. The major advace of the situation approach is the recognition that for different development levels and different types of situation, different leadership styles are more effective (Cacioppe ,1997).

Bd Railway

Organization Behavior of Bangladesh Railway In: Social Issues Organization Behavior of Bangladesh Railway An Assignment ON Organization behavior Submitted To: Dr. Syeda Lasna Kabir Associate Professor Dept. of Public Administration University of Dhaka. Submitted By: Md. Rajvi Hasan Roll No: MM–098 4th Year; 7th Semester Dept. of Public Administration University of Dhaka. Submission Date: 16th May 2011. Assignment topic A Research on Bangladesh Railway [pic] ? Introduction: Roads & Railways Division is one of the important Divisions in the Government under the Ministry of Communication.Ministry of Communication comprises two Divisions, 1. Roads & Railways Division and 2. Bridges Division. Roads & Railways Division shoulders a vast task and plays a vital role in socio-economic development of our country. It governs the Departments/Organizations which are playing very important roles in building our new nation. These are : (1) Roads & Highways Department (RHD), (2) Bangladesh Rai lway, (3) Bangladesh Road Transport Authority (BRTA), (4) Bangladesh Road Transport corporation (BRTC), (5) Dhaka Transport Co-ordination Board and (6) The office of the Government Inspector of Bangladesh Railways (GIBR).The principal motto of this Division is to ensure improvement of socio-economic condition of the people of our country through formulating policies regarding roads, road transports and railways and through construction, development, expansion and maintenance of environment-friendly and user-friendly integrated roads and railway transportation. Bangladesh Railway (BR) is the state-owned rail transport agency of Bangladesh. It operates and maintains the entire railway network of the country.Railway operation in today's Bangladesh began on November 15, 1862 when 53. 11 kilometers of 5  ft  6  in  (1,676  mm) (broad gauge) line were opened for traffic between Darsana and Jagiti. The next 14. 98 kilometers 1,000  mm  (3  ft  3  3? 8  in) (meter gaug e) line was opened for traffic on 4 January 1885. In 1891, the construction of then Bengal Assam Railway was taken up by the British Government assistance but that was later on taken over by the Bengal Assam Railway Company.On 1 July 1895, two sections of meter gauge lines were opened between Chittagong and Comilla, a length of 149. 89 kilometers and between Laksam and Cahndpur, a length of 50. 89 kilometers. Railway Companies formed in England took up the construction and operation of these sections in middle and late 19th century. At time of the partition of India in 1947, Bengal-Assam Railway was split up and the portion of the system, about 2,603. 92 kilometers fell within the boundary of then East Pakistan and control remained with the central Government of Pakistan.Later with the effect from 1 February 1961, Eastern Bengal Railway was renamed as Pakistan Eastern Railway. Then in 1962, the control of Pakistan Eastern Railway was transferred from the Central Government to the Go vernment of East Pakistan and placed under the management of a Railway Board with the effect from the financial year 1962-63 by the presidential Order of 9 June 1962. As of 2005, the total length of railroad is 2,855 kilometres.Of that, 660  km are broad gauge tracks (mostly in the western region), 1,830  km are metre gauge tracks (mostly in the central and eastern regions) and 365  km are dual gauge tracks The gauge problem is being tackled by adding third rails to the most important broad and metre gauge routes, so that they become dual gauge. A major road-rail bridge at Jamuna opened in 1998 to connect the previously detached east and west rail networks. On March 2008, the broad gauge reached Dhaka, the national capital. Funding is being sought to upgrade the network and transform Bangladesh Railway into a profitable business.BR exceeded its target revenue earnings in the fiscal year 2007-2008. Bangladesh Railway provides various types of services ranging from shuttle servi ce for university students to freight and cargo service. But still BR could not make profit as it is providing services to the nation at a subsidised rate in order to help the country's economy and for the ease of people. Objective: The objectives of this study are 1) To understand & evaluate the departmentalization of the BR. 2) To know the Spam of Control system of this organization. 3) To analyze the applicability of the theory of ‘Job Specialization’ in this selected organization.Rationale of the study: We have to overview the internal coordinating mechanism, internal environment & the technology, age and the size of the organization. Because without knowing these features we can’t evaluate an organization’s hierarchy, efficiency, working environment in true sense. Research Question: The questions which will lead us to the research: 1. How does the span of control will work in BR? 2. What is the departmentalization of BR? 3. How job specialization is o ccurred? Hypothesis: On which the research are based on: 1. If it is a bureaucratic structure then the job specialization, departmentalization will be strict. . If it is a matrix structure, then job specialization, departmentalization will be much flexible than the previous one Research Methodology: 1. Content Analysis which is most common method for all types of research. The related books, publications, newspapers, internet sources etc have given information about the total scenario of the organization. 2. I have interviewed few officials to understand the situation of that org. Area of focus: The area we are focusing on: Bangladesh Railway Head Office, Top khana, Dhaka. And, Bangladesh Railway Administrative Building,Kamlapur, Dhaka. Limitations of the study: 1. I had very little time to complete this study. 2. I did not have enough experience to do such studies. 3. As the data are collected from key informants at their working hours, there is chance of not receiving exact accura te information 4. I faced non cooperation from some of the employees. †¢ Chapterization: 1. Introduction: The railway department is a semi-autonomous organization under the The Ministry of Communications. This study intends to find out the internal coordinating mechanism, how does it cope with the external environment.The whole system of communication, tasks, coordinating mechanism prevails around organizational structure. Job specialization & departmentalization are the two vital features of organization. And these two are hugely depended on that. If it follows a bureaucratic structure, then the job specialization & departmentalization will be as rigid as the bureaucracy. And if it follows a matrix structure, then it will be more open to the environment. 2. Theoretical Framework: In this study, we will try to define these with the following theories: Job Specialization:The method of job specialization involves breaking down a task to its lowest level and designing jobs around each part. This creates specialization, expertise, and improved quality. Job specialization design in the workplace is frequently seen in manufacturing and assembly lines where a worker focuses on one specific task and ability during the entire work shift. The task frequently repeats all day long. Specialization is the process of performing a certain task which makes a person be in limited in performing other activities out of work she/he is specializes purposely.Job descriptions are written statements that describe the: †¢ duties, †¢ responsibilities, †¢ most important contributions and outcomes needed from a position, †¢ required qualifications of candidates, and †¢ Reporting relationship and coworkers of a particular job. Job descriptions are based on objective information obtained through job analysis, an understanding of the competencies and skills required to accomplish needed tasks, and the needs of the organization to produce work. Job descriptions c learly identify and spell out the responsibilities of a specific job.Job descriptions also include information about working conditions, tools, equipment used, knowledge and skills needed, and relationships with other positions. The best job descriptions are living, breathing documents that are updated as responsibilities change. The best job descriptions do not limit employees, but rather, cause them to stretch their experience, grow their skills, and develop their ability to contribute within their organization. Departmentalization: Departmentalization refers to the process of grouping activities into departments.Division of labor creates specialists who need coordination. This coordination is facilitated by grouping specialists together in departments. The main types of departmentalization are- †¢ Functional departmentalization – Grouping activities by functions performed. Activities can be grouped according to function (work being done) to pursue economies of scale b y placing employees with shared skills and knowledge into departments for example human resources, IT, accounting, manufacturing, logistics, and engineering.Functional departmentalization can be used in all types of organizations. †¢ Product departmentalization – Grouping activities by product line. Tasks can also be grouped according to a specific product or service, thus placing all activities related to the product or the service under one manager. Each major product area in the corporation is under the authority of a senior manager who is specialist in, and is responsible for, everything related to the product line. LA Gear is an example of company that uses product departmentalization. Its structure s based on its varied product lines which include women’s footwear, children’s footwear and men’s’ footwear. †¢ Customer departmentalization – Grouping activities on the basis of common customers or types of customers. Jobs may be grouped according to the type of customer served by the organization. The assumption is that customers in each department have a common set of problems and needs that can best be met by specialists. The sales activities in an office supply firm can be broken down into three departments that serve retail, wholesale and government accounts. Geographic departmentalization – Grouping activities on the basis of territory. If an organization's customers are geographically dispersed, it can group jobs based on geography. For example, the organization structure of Coca-Cola has reflected the company’s operation in two broad geographic areas – the North American sector and the international sector, which includes the Pacific Rim, the European Community, Northeast Europe, Africa and Latin America groups. †¢ Process departmentalization – Grouping activities on the basis of product or service or customer flow.Because each process requires different skills, proce ss departmentalization allows homogenous activities to be categorized. For example, the applicants might need to go through several departments namely validation, licensing and treasury, before receiving the driver’s license. Span of control: The span of control refers to number of employees that directly report to a single manager. Span of control determines the structure of an organization, a narrow span of control results in hierarchal organization while broad span of control leads to flat structure.Since management represents the activities that do not directly result in productivity, they are rather a overhead, span of control determines the additional operational cost. Quantitatively,  companywide overhead can be calculated by dividing the total number of management staff with the size of organization. Span of control formulation What is an optimal ratio of manger to direct reports without compromising the productivity? It is a fundamental problem in designing the str ucture of an organization; empirically this range is pretty wide, from 4 to 22 depending upon the nature of work.In 1933, V. A. Graicunas, a paris based consultant formulated the span of control based on number of direct and indirect relationships that a superior has to manage. Graicunas identified three types of relationships: 1. Number of direct relationships between manager and subordinate, it represents the span of control. 2. Number of peer-to-peer relationships, it represent issues due to interpersonal conflicts. Note that each pair of peers represent 2 relationships and not 1, if there are two subordinates, dick and jane, dick might have different concern for jane than jane’s concern for dick.Hence for a manger, they represent 2 different set of problems and not one. 3. Data analysis ; data presentation: Bangladesh Railway is one of the most efficient ; large departments of GOB. Since the Department was founded the size of the major rail network in Bangladesh has grown . The Department is headed by a Director General who is supported by a number of officers. The total number of personnel in the Department is almost 35,000. It’s a huge number for any organization. To control this kind of large organizations, one needs to have very strong Span of control or line of authority. BR has that. pic] After independence, the railway was first supervised by a Railway Board which was abolished in 1982. Thereafter, the BR came under the jurisdiction of the Railway Division of the Ministry of Communications with the Secretary of the Division working as the Director General of BR. In 1995, instead of being the part of the Ministry, BR came under control of a professional Director General supervised by the Bangladesh Railway Authority that is chaired by the Minister of Communications. As the part of the Bureaucracy, BRfollows the BURREAUCRATIC STRUCTURE, which refers to the Tall Organization.According to the concept it is appropriate for Bureaucratic Organ izations. But, it causes some disadvantages too. DEPARTMENTALIZATION can be described as grouping employees on the basis of the similarity of expertise, knowledge. It enhances the success rate of an organization. As BR is a huge organization, it’s divided into several departments on the basis of the similar functions. BR is divided into two zones, East ; West, each under control of a general manager who is accountable to the Director General of Bangladesh Railway. The two zones have their separate departments or operation, maintenance, and finances. Each zone is divided into two divisions that contain departments for Personnel, Transportation, Commercial, Finance Mechanical, Way and Works Signaling ; Telecommunication, Electrical, Medical, etc. Each zone also has its Workshop Divisions, located at Pahartali and Saidpur, respectively. A locomotive workshop is located at Parbatipur for broad and metre gauge locomotives. BR manages its own Railway Training Academy. A separate Di rectorate under the Ministry of Communications is charged to inspect different works of BR in relation to safety.Job Specialization is the process of performing a certain task which makes a person be in limited in performing other activities out of work she/he is specializes purposely. It enables employees to become very skilled ; productive at their assigned task. Another motive of departmentalization is to ensure job specialization. It is usually seen that every department of an organization is assigned to those functions or tasks at which they are expert. The downside of job specialization tends to be that people can only do one task. They aren’t trained to multitask or handle multiple areas of a workplace.As a result, when a critical expertise is lost, the process can suffer. Additionally, workers under job specialization don’t have a wide array of applicable skills, so it becomes hard for them to adapt to a new function or need in the organization. It creates mono poly this means after specialization certain field of work may lead into boredom to the worker. Efficient administration of BR is also hindered by lack of rules and regulations that have been approved by the Board but are awaiting Government approval as well. Which creates delay to the recruitment process. Conclusion:Removing the old shield, the whole world is intending to get more modernized. But still we are following the hundreds years old ‘Bureaucracy system’ which has caused nothing but losses. Being a Bureaucratic organization or part BR is no different. They are still following the traditional bureaucratic model with no flexibility. Everything in the organization prevails according to the law ; regulation. Job specialization or departmentalization is fixed. They can’t work out of it, even in an emergency. There is little chance for the subordinates to present their ideas or opinions by crossing seniors.They maintain a very strict line of authority, where m anagers have the supreme authority. This may be the traditional bureaucratic role. But it has to change according to the needs of this millennium. As like the private organizations RHD officials should be given more freedom, authorization to take faster decision. Only then the organizational goal of customer satisfaction can be achieved. Reference: 1. http://www. railway. gov. bd 2. Class lectures 3. Railway Information book 4. Mr. Ahsanullah Bhuiyan, Deputy Director, Bangladesh Railway. 5. Mr. Sarwar Alam, Asstt. Commercial Officer, Bangladesh Railway. [pic]